Rarities - 1993 G.I. Joe Complete the Mission Advertisement

So, this is more of an oddity than anything rare.  But, really, I just like the idea that there is a marketing piece out there that carried on the tradition of Kenner's old "Collect Them All" mentality that dates from 1993.  What is interesting to me, though, is the manner in which the text depicts the line.  

Initially, it implies that the 1993 Joes are "shipping out" and won't be available much longer.  While the 1993's only had the single production year, the reality is that fresh cases were still being sent to closeout retailers through, at least, late 1995.  So, Hasbro had plenty of stock left.  Seeing the "Supplies are limited" moniker seems awkward since it was the 1993 figures who lingered into 1995 and 1996 at retail chains while the lower production run 1994 figures sold out first.  This was one of those marketing attempts to drive what we'd later define as FOMO.  Disney used it to remarkable effect in their VHS vault concept.  So, you can't fault Hasbro for trying.

The other thing that stuck out to me is that the line is described as "Collectible".  This is a shift that began in the early 1990's.  Hasbro, especially on the G.I. Joe team, was recognizing that there was a new, burgeoning market for their legacy brands: adult collectors.  They, though, weren't interested in spring loaded gimmicks.  But, promoting something as "collectible" could draw them in.  Most of the focus on adults was on the 12" side of the Joe brand.  But, there was enough cross-over for them to port some of the messaging to 3 3/4", too.  In 1994, the Joe team went all in promoting the Joseph Colton mail away to adults...to great success.  In fact, the reason Joe Coltons are cheap and widely available, now, is because so many adult collectors back in 1994 hoarded extras with visions of future riches in  their heads.

The poster isn't really noteworthy for anything else.  All of the figures appear to be production level samples.  So, there's no weird colors or oddball accessories in there that I can spot.  You'll note a few absences, though.  Figures like Wild Bill appear on the checklist.  Even though the figure isn't pictured.  The Alley Viper and Beach Head, though, are completely absent from both the poster and the checklist.  

The Duke actor is prominently featured, too.  The 1993 live action sequences are best left forgotten.  The commercials were terrible.  But, Joe needed to try something.  And, by the early 1990's, live action was cheaper than high quality animation.  There used to be a bunch of interviews with the Duke actor that were out there.  If you look around, you might still find them and can hear his perspective on the production.

While the idea of a poster with checkboxes to notate the completeness of your collection seems quaint in 2025.  Hasbro was still putting out material like this through at least the late 2000's in some of their lines.  There are even G.I. Joe marketing materials showcasing figures through the end of the Venom Vs. Valor series.  (Spinmaster even used them with their Batman line in the early 2020's.)  So, the concept behind a piece like this is sound and something that's still part of a marketer's playbook.  There have been some great fan-created checklist posters for the Star Wars line.  And, a high concept poster would actually sell to collectors.  For now, though, I'm going to seek out late run ephemera like this poster as they give insight into the Joe line's final years.