Rarities - Action Force Zartan

Zartan was one of Hasbro's most popular toys.  Something like 1.7 million were produced.  Despite that asinine number of toys available, Zartan remains one of the most popular and expensive vintage Joe figures.  The character was released all over the world.  And, while the single carded release from Japan is, arguably, the most sought after, there are Zartan packaging variants from many other places.  Below is one such release: the Action Force Zartan.

Zartan fell into an odd release window in Europe.  He was early enough to appear in original Action Force boxes.  Below, you'll see a sample of the early box where the selling point is the toy itself rather than the artwork that would appear later.  The most interesting part, though, is the early Cobra logo that was used on this Action Force packaging.  It's a highly stylized green snake wrapped a Cobra text bubble.  As an alternate way to promote the bad guys, it's kind of weird.  And, it didn't convey the size and capabilities of the Cobra organization like the printed Cobra logo did.

The figure and swamp skier are the same as those released in North America.  You will note that the Swamp Skier features alternate stickers.  Missing is the cool chameleon sticker that is the calling card of the North American Zartan.  Really, I wish this had become more of the logo of the dreadnoks than the later offerings that appeared in the 2000's.

Seeing the toy in action, though, would have been a big selling point for me as a kid.  I was never a huge fan of the artwork on the boxes or cards because they often didn't match the toy you were getting.  And, one of the lasting memories I have of the Action Force comic was that they included ads that featured the actual toys in action.  Back in the '80's, there was no such thing as action figure photography.  So, it was awesome to see some of the toys out of their boxes and set in actual play settings.

Here is a later Action Force box.  It is more in line with the Hasbro release in North America.  You will note, however, that this version features a grey filecard.  And, this is the much harder to find version of the filecard where the reference to Zartan being a "paranoid schizophrenic" has been Bowdlerized.