2022 Cobra Commander

In 1997, Hasbro planned to release a newly colored Cobra Commander figure.  The release was going to use the classic 1983 mold and color it a deep, dark Cobra blue and give it golden highlights.  It was both an homage to the Hooded Cobra Commander coloring and also a needed repaint of a figure that, really, didn't get a lot of use.  The Cobra Commander mold had been used for Chinese releases as recently as 1994.  Other figures in that series would later appear.  But, for some reason, Hasbro could either not locate the original Cobra Commander mold or it was damaged and unusable.  Regardless, the 1997 release of the character used the 1987 mold.  Then, for the next decade, Hasbro released the Cobra Commander character a multitude of times.  But, it was never in his classic 1983 look.  While Hasbro remade figures like Mutt, Lady Jaye and Scrap Iron, they never bothered to make a new 1983 Cobra Commander mold.  

The reasons for this are likely just tied to money.  Hasbro would sell 20,000 sets of 6 figures to Toys R Us if the Cobra Commander was an expensive, remade 1983 figure or if it was an easily accessible repaint of the 1992 Talking Battle Commanders mold.  So, they had no incentive to really revisit the original Cobra Commander mold.  I don't agree with the premise.  But, at least there's some business reasoning behind it.  Leaving one of the most iconic molds in the Joe line's history, though, did seem like a misstep.  But, the helmeted look was parroted in both the JvC era figures and the Anniversary style releases.

When Factory Customs became a thing in the late 2000's, the focus was on army builders.  But, one of the earliest figures made was a re-do of the 1983 Snake Eyes.  This figure was repainted into a variety of colors: almost exclusively as Cobra characters.  This release proved there was a market for underserved characters, even if they used molds that Hasbro had repainted nearly a dozen times.  So, the quiet calls for the classic Cobra Commander to return began.  But, the Joe market slimmed in the early 2010's and only a handful of new factory custom molds really appeared.  Around 2016 or so, Red Laser Army joined Black Major as a second factory custom faction.  RLA was heavily character focused and was glad to create obscure characters and figures for their library.  With RLA producing a couple of dozen figures per year, the calls for Cobra Commander to return grew louder.  But, again, they were simply not to be.

As 2021 ended, Hasbro debuted the Skystriker as a Haslab.  After a few slow weeks of sales, Hasbro tossed in a Cobra three pack of figures. Among them was, finally!, a 1983 Cobra Commander figure.  The Haslab figure was going to feature the poorer, but collector loved Mickey Mouse logo.  But, the appearance of the mold in this set all but guaranteed that we would see a wide release Cobra Commander in 2022.  And, in the late summer of that year, Hasbro delivered a carded Cobra Commander figure.  With it, Hasbro produced a toy that is very much the definitive figure for the character.

The original 1983 Cobra Commander figure is extremely well done.  However, as they head into their fifth decade of existence, the original figures have become overly brittle and tend to discolor with even a hint of heat or light exposure that occurred during their lifetimes.  So, premium Cobra Commander figures demand premium prices.  And, even if dropping over $100 isn't a concern for you, the reality is that the purchase is still going to be fragile and not something you're going to want to take out into the garden for some photos all that often.  Enter this 2022 version.  It's everything the 1983 figure is, plus a little more.  It is fresh and bright.  And, his thumbs are flexible and aren't going to snap with slight pressure.

The aesthetic of the figure is nearly identical to the 1983 original.  The bright blue is in line with the vintage color.  And, he features black and red highlights that offset the silver facemask.  The Pulse figure, though, also adds in some white details.  There is a white patch on his head.  And, his waist detailing is also white.  It's a small add.  But, it brings a ton of new color to this mold.  In comparison, the 1983 now looks a little basic as it lacks the coloring to really stand out.  It's a nice differentiation between the two figures.  It's different enough to matter.  But, it's similar enough that the figures are completely interchangeable.  And, for a modern remake, that works.  Had we gotten a dozen 1983 Cobra Commander figures released between 1997 and 2005, I'd be more critical of one that's such a close homage.  But, really, a new Cobra Commander to replace the original was badly needed.  And, Hasbro delivered upon that quite well.

This Cobra Commander is odd in that he is not carded with his classic "hair dryer" gun that appears on his card art.  Instead, he is given a new rifle that is based on a cartoon  design.  It's actually pretty nice.  Personally, I don't see it as a fit for Cobra Commander.  But, it does look excellent with the Baroness.  But, collectors were not to worry as the iconic weapon was still included in the total package.  All the Pulse releases included a tissue paper bundle of additional accessories with every 2 figure set.  And, for Cobra Commander, the extra gear was a wealth of amazing additions to the Joe line.  Sure, he got his classic pistol.  But, there were also 2 other pistols based on cartoon designs.  It also included Cobra branded binoculars, 2 computer pads that are detonators and timers and a golden Cobra staff.  Finally, the Commander features an abundance of gear that was worthy of and sensical to the character.  Best of all, none of it will snap his thumbs.

As this figure is a recent release, it's not really something that has tons of memories associated with it.  Sadly, missing out on this mold during the heyday of the repaint era prevented it from really mattering in my collection.  I was far more likely to use another Cobra Commander mold because there were so many of them and those figures weren't brittle or discolored like my 1983 version.  With this 2022 release in hand, though, I have found myself photographing it quite a lot.  The original Cobra Trooper mold is one of my personal favorites.  And, this Cobra Commander mold is the perfect complement to it.  So, I do use this Cobra Commander more than pretty much all of the other Pulse era releases because he brings life to photos using repaints/remakes of other, classic molds.  It's nice to be able to use Cobra Commander again, even if he was never a really big part of my collection.

I've been very critical of the Pulse releases.  I don't hold many of them in all that high of esteem.  It's not true for this Cobra Commander, though.  I feel he is, exactly, what the Pulse figures should have all been.  He is a solid replacement for a very expensive, brittle and easily discolored vintage figure.  Of the Pulse figures, only Stormshadow also fits those criteria.  (Only, Stormshadow got used quite a bit in the repaint era and has some alternative figures for collectors.  The Commander didn't.)  The Pulse era got a lot of things wrong.  But, they got this Cobra Commander right.  And, they should be lauded for that.  My lament is that we didn't get more figures like him in the series.  But, like the legacy of the repaint era, we do have to enjoy it when Hasbro got a figure really correct and hit on all accounts.

Of the three Hasbro Pulse figure packs, I felt the Duke and Cobra Commander was the best value.  The figures featured tons of paint applications.  And, the extra gear was abundant and matched to the characters.  The price, since you had to pay for shipping, was still, probably, too high.  But, it's also the reality of the collector based product.  Of course, though, the packs didn't sell through, even with a raised limit of 5 per collector.  Hasbro sold off their remaining overstock of the packs to other online retailers.  There, they still sit, unsold.  And, while I'd love to pick up a couple of extras of this pack, I just can't find $50 worth of value in having those extras.  I had hopes the overstock would show up at Ollie's in 2023.  But, they only got the leftover Wal Mart Hiss Tanks.  We'll see what 2025 holds.  At $18 or so for the 2 pack, I'd buy a whole lot of extras.  But, so would everyone else.  In the summer of 2024, the packs were dropped to about $30 by some online retailers.  Even the 25% discount wasn't enough to move the product, though.  And, I still have just the one loose set.

My fear on this figure (and all the Pulse era releases) is that they won't age very well.  The 2000's Joes are discoloring at alarming rates.  (I don't think there are any 2005 Scrap Irons left whose don't have discolored upper arms.)  And, many of the figures will crack now that they've aged a bit.  The soft plastic of the 2020's figures is similar.  So, I fully expect to find this Cobra Commander with dark upper arms or yellowed legs when I take him out for photos in 2031.  And, that is one reason I'm not too keen on spending a ton to acquire multiples of the figure.  I hope I'm wrong.  But, Hasbro seems more interested in selling remakes of existing figures to replace discolored versions from just a few years prior.  But, if Cobra Commander some day becomes available again, that wouldn't be the worst fate in the world.

Hasbro has, so far, released this mold twice.  While the Mickey Mouse figure from the Skystriker is considered the "premium" figure by the community, I also think that it exists in very similar numbers to this Pulse figure.  We don't know the Pulse figure's production numbers.  But, they were high enough to not sell out while also low enough for a few, small, independent toy dealers to buy up the remainder.  In the early 2000's, figures like this saw production runs between 16,600 and 20,000.  We know there were around 16,500 Skystriker figures.  So, I would expect this Pulse figure to exist in slightly larger numbers than that.  But, it will be interesting to see which figure commands collector attention in the future.  The Mickey Mouse figure holds cachet as people associate it with "rare" figures.  But, this Pulse figure is substantially better.  We'll see which wins out.

Since this figure's release, factory custom makers have also tackled the Cobra Commander mold.  There are now dozens of colorings of it available: with both helmet and hooded heads for each scheme.  Some are amazing, some are inventive and some are just weird.  But, if you wanted a rainbow of Cobra Commander figures, you now have options outside of Hasbro, too.  Super 7 has even tackled the character in multiple releases in the first few waves of their ReAction+ line.  Personally, I think the head is very off.  But, you might find additional value looking at the character in this new styled format.

With this figure still available for "retail" pricing, it's extremely tough to find open market sales.  If you do luck upon one, though, this Cobra Commander is pretty worthless.  You can get the set of him and Duke for under $20.  But, it might take you 6 to 8 months to find someone willing to take that kind of hit.  But, the 2000's era Toys R Us figures were often below retail for quite a while before they took off and are now overly expensive.  With this Cobra Commander being so well done, it's likely to have a following in future years.  But, nothing is going to happen until the retail stock is bought up and people who want the figure have no option but to buy second hand.