Tuesday, June 6, 2023

Rarities - 1993 Mega Marines Toy Fare Catalog Pre-Production Figures

Back in the days before the internet, toy companies sold their wares at Toy Fair each year.  Smaller brands would seek out retail partners.  While, the big companies would put together impressive solicitations designed to wow their partners at the huge, national retailers of the day.  In 1993, Hasbro's catalog featured the full Joe line.  But, as the catalog was put together before the figures were in production, it contains a large number of pre-production figures that feature differences from their retail release.   

Below is the page for the Mega Marines.  There's a few, fun little differences you can spot among the figures.  Starting from left to right, you first see the original Mega Viper.  This figure features a slightly green face shield instead of the retail yellow.  You'll notice the odd purple color of his gun, too.  This color was never used in production.  But, it matches the figure quite well.  I always wonder what would have caused a change like this.  Instead of getting weapons that matched his purple trim, the Mega Viper received accessories that matched his yellow instead.  To me, that would see like a personal preference/coin flip type decision.  But, knowing Hasbro of the day, it was very likely a conscious decision that was made to make the figures more attractive to buyers.

The Joe side of the page features the biggest differences.  Aside from the fact that the figures have been given random accessories that Hasbro likely just had lying around, there is one major change from the retail figure.  You'll notice that in this photo, Clutch still has his goggles and Mirage's eyes are uncovered.  Originally, these goggles were meant for Clutch.  (See this Rarities post from 2016.)  And, they appear on the figure in the solicitation photos.  

Again, this would be an interesting piece of trivia to track down.  Why were the goggles changed from one figure to another.  Mirage's head looks bare without them.  But, that's a function of the fact that we've always seen the figure with the goggles.  Had he not included them, it wouldn't seem so out of place.  And, Clutch's specialty as the driver makes more sense for a goggled head.  But, this reasoning is probably lost to time.

The whole diorama is action packed.  Hasbro did similar things for Street Fighter and the DEF.  And, those pages also feature some interesting early takes on the toys that were ultimately released.  As far as this page goes, though, the figures frozen in the plastic blocks got a lot of attention when this image first surfaced.  Many thought they might be unproduced figures.  But, they are likely just production figures painted white for use in this display.  But, really, the idea of people frozen in ice is a bit macabre for a child's toy solicitation.  But, the intended audience was adult buyers.  And, there are monsters in the toyline.  So, I can see this just being a fun modeling session for the photographer.

Old Hasbro print pieces are chock full of pre-production and prototype toys.  They are a treasure mine of original intentions and also provide the provenance for many pre-production and VSP figures that survive to this day.  As I'm a Mega Marines fan, this layout is really cool to me.  But, even if the Mega Marines aren't your thing, the earlier designs for the toys are a valuable part of Joe history.

1993 Mega Marines Toy Fair Catalog, Cyber Viper, Mega Viper, Clutch, Gung Ho, Mirage, Blast Off


5 comments:

  1. Looks like the ‘frozen’ figures are Airtight, Iceberg, Hardtop, and Tunnel Rat.

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    1. Iceberg finally got his wish. Endless winter.

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  2. I like the look of Mirage with the clear face shield over his goggles. And the googles on Clutch is not too bad!

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  3. Another color on him brings out Mega-Viper more. Though, it's a third bright color. Accessories better in pink/purple, too....which is a strange thing to say.
    I often forget about the play doh armor. I got a loose Mirage at a garage sale last year and was looking at him. "What's this little bits of blue stuff on him? Play-doh?...ohhh, right..." At least we know one kid used the feature.

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  4. I'm tempted to imitate those goo-tanks, but I think I'd put a '91 Grunt in one. His screaming face would look great that way.

    I'm really curious why they swapped the color on the Mega Viper's guns. It looks similar to the color they used for Banzai's weapons.

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