Friday, November 17, 2023

2023 Cobra Mothership - Weekly Tracking Week 5

This week, Super7 did some promotion for the Mothership.  Their Twitter account starting posting some new pics of the toy.  It showed just how big the ship actually is.  And, they showed off some of the interior of the ship.  They promoted the 5 figure army building packs.  And, they appeared on a podcast.  The result of all this effort was...little.  After gaining only 4 backers last week.  It gained 7 backers this week: three of those occurring on Friday afternoon.  Not a great return.  But, at least it was free promotion instead of paid shilling.

I missed a day this week.  Just got busy.  I expect the same to happen next week with the holiday.  But, with only 7 backers in a week, the daily totals become less important.  For now, the only real value in the tracking of the numbers is to see if the 10% in the first week and 90% in the last week comes true.  We'll see.

Here's the breakdown:

11/11/23 - 1431 + 0
11/12/23 - 1433 + 2
11/13/23 - 1433 + 0
11/14/23 - 
11/15/23 - 1435 + 2
11/16/23 - 1435 + 0
11/17/23 - 1438 + 3

Next week is Thanksgiving in the US. Typically, the Friday of that week is the biggest shopping day of the year and the day that people often commit to big gifts.  So, I don't expect the needle to move much next week since I'll post an update early on Friday.  But, the week after, that will cover Black Friday and Cyber Monday, should see an uptick from people who want to gift this item to themselves directly or by proxy.  And, we should be within the next credit card statement date for most people, meaning that ordering it over next weekend vs. waiting for December should still get the charges on the same statement.  After that, we'll have about 2 weeks left in the campaign.  I still expect a surge on the final day.  We'll see if it's enough to make this thing come to fruition.

Super7, Cobra Mothership, Haslab

Super7, Cobra Mothership, Haslab


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