Friday, October 27, 2023

2023 Cobra Mothership - Weekly Tracking Week 2

As we enter week 2 of the Cobra Mothership funding, there's good news and bad news.  The bad news is that the early backing kit was not met.  So, the vinyl parachutes are not going to be included should this ship fund.  It's not really a loss.  Parachutes are a lot neater idea than they are actual toys.  But, it does lower the overall value of the package.

The good news is that the numbers are still climbing.  While the surge from the Super7 advertising bliltz of mid week from last week has abated, we're still seeing solid daily numbers.  Here's the count in the last week:

10/21/23 - 1250 + 70
10/22/23 - 1342 + 92
10/23/23 - 1411 + 69
10/24/23 - 1411 + 0
10/25/23 - 1411 + 0
10/26/23 - 1411 + 0
10/27/23 - 1411 + 0

You'll note the totals not moving for several days.  I doubt this is actually the case.  The web tracker doesn't seem to have a real time interface.  So, either someone's out on vacation or someone forgot to update the site with the numbers for a few days.  Either way, it's a bit disconcerting that a company tasked with making an item of this scale struggles to keep their customers updated on the likelihood that the project will fund.  If I'm going to give you a $600 loan for a year, I need to be confident that you are capable of delivering on your promises.  Simple miscues like not updating a website give me pause that a critical production question could be answered on time if missing even a single person has such an impact on your organization.  But, this is a company who misspells the word collectibles in their online advertising video: despite spelling it correctly in a different part of the same ad!

Right now, the Mothership is 35% funded.  I still think it's pretty much a done deal that this gets funded.  The recent Haslab Giant Man project got around 50% of it's backing in the final day.  And, was backing at more than one per minute in the final hours of the campaign.  Because of this, though, it also ended just a few units shy of the next funding tier.  You do wonder if enough people would have added another order onto theirs had they known they were so close to getting more toys for their money.

I doubt the Mothership will see such a surge.  But, it will get a surge.  And, the confirmation of funding isn't likely to occur until the final day.  But, with a low target number, maybe that won't be the case.  Regardless, you've got 6 weeks left to save up if you want to buy this thing.  

2023 Super 7 Cobra Mothership


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