At first, collectors were ecstatic about the Night Watch. Cheap Cobra army builders were rarely scoffed at. But, once in hand, the oddity of the release hit home. The Night Watch figures didn't really fit anywhere. Sure, they were supposed to be Cobra's night guardsmen. But, their color scheme didn't fit with Night Vipers. Nor did it really match up with the Stinger or it's driver. They were an island unto themselves. And, this quickly took a bite out of their popularity. Slowly, the sets began to stagnate. And, when Hasbro finally sold all of their non-moving online stock to Toys R Us, there was a large supply of Night Watch sets that were included in the sale. A year after the set's online release, you could find plenty of Night Watch sets hanging at Toys R Us stores around the country.
With time, though, comes perspective. And, this set was both over-hyped and then overly derided within its release window. Now, though, you can see the figures in the set for something new. The Night Watch doesn't fit the traditional definition of Cobra Trooper colors. But, the bluish-grey with camo pants does add some design flair to a normally staid look. The grey pads on the chest straps bring out the detail on that feature that had been lost to a sea of black on other releases. The multiple skin tones allowed for more diverse army building. Though, Hasbro did do away with the differing eye and eyebrow colors for the caucasian members of the 2004 Infantry set.
Truth be told, I don't much use the Night Watch figures any longer. Not because they are bad. It's just because there are better versions of the Cobra Trooper that were released by the factory custom makers in the ensuing years. So, the uniqueness of the Night Watch is lost as there are lots of Cobra Troopers out there with multiple colors, additional painted details and camo pants. And, the factory customs include the correct arms as well as the original rifle. So, they offer all that made the Night Watch unique. But, in getting these figures out for photos, I was reminded of their quality. They seemed a bit odd at the time. But, the details make for good figures. But, because we were deprived of basics like Stinger Troopers in 2005, these Night Watch Troopers became victims of collector expectations. We wanted them to be something they were not. And, they were dropped because of this. When taken for what the Night Watch is, the figures hold up much better.
The Night Watch Trooper's accessories are OK. The Toys R Us six packs had devolved into a just including massive amounts of non-sensical gear for the figures. The Night Watch brought back a bit of order to the weapons...even if it meant a decrease in quantity. Each of the four Troopers includes the same black stand, black knife and black rifle. Both the rifle and knife are JvC era designs. But, they actually work with the older figure molds. The knife is menacing. It looks good and it's always nice to have extra bladed weapons lying around. The rifle is also OK. It's a rifle/grenade launcher combo that debuted a few years earlier. It's compact for what it is. The handle is a bit blocky, though, and would snap vintage thumbs. The softer, more pliable plastic used in the 2000's releases, though, allows the Night Watch Trooper to hold it with no fear of breaking. In fact, the greater issue is that the weapon stretches out the figure's hand so much that you have to push it back into place before he can hold the weapon again.
This figure uses the same parts as the 2004 Comic Pack Cobra Trooper. Supposedly, the change from the 2004 Toys R Us Infantry figure mold was due to Hasbro finding the original Officer and Trooper parts in a different factory. The sad part is both the waist and arms are from the 1984 Roadblock. I don't really mind the waist. It does look a bit out of place. But, it doesn't bother me to the extent that it does others. The arms, though, are a different story. Roadblock's arms were meant to be bare. So, with painted sleeves, they look skinny. I thought that Thunder's arms on the 2004 Troopers worked well. But, these Roadblock arms are the weakest point of the Night Watch figures. The original Cobra Trooper arms were iconic in that they included the piano wire that really gave you an idea of how bad they were. Losing that detail (and all details) on the Night Watch figure made them appear more plain.
In looking back at the Direct To Consumer strategy, Hasbro was really ahead of their time. In 2021, a series of collector themed toys sold via online dealers who cater to that constituency should be viable. More than a few companies make it work. But, in 2005, it was downright innovative. We do have to account for the fact that that toys had already been designed and molds created. So, Hasbro had a lot of sunk cost into their creation. So, the proposition was less risky for them than it otherwise would have been. The fact that DTC failed is both a function of the timing (2005 was a LONG time ago!) and the size of the Joe collecting world. Joe collectors like to believe we exist in great numbers. But, we don't. And, we never have. People point to large populations on various social media forms as proof of a large size. But, those groups are mostly people who joined to ask a question (usually about value) and then never come back. There's a few dozen to a few hundred really active people out there with an overall collecting community that's, maybe, 10% of the size of the Star Wars community. In short, there aren't enough of us to sustain a line. Even in 2021, that's true. The Joe toys we see are geared towards people who collect scale: almost exclusively at retail. If they flock to Joe, we'll get more of that product. But, there aren't enough of us 3 3/4" collectors left to really support a toy line. And, that's now been true for 15 years.
Like all of the 2000's era ARAH releases, the Night Watch sets have kind of dried up. You can get boxed sets in the $80-$90 range. And, dealers tend to sell a lot of loose, complete sets for similar amounts. This appears to be a deal, though, since dealers will get up to $20 per figure for the individuals with many still reaching $16 on the open market. It's a far cry from the days of these being $3 or $4 figures. And, at current pricing, it's hard to justify these figures. Most of the factory custom paint jobs of the Cobra Trooper are better. And, they are around the same price. The Night Watch is something different. But, it lacks a true identity and it doesn't really mesh well with any existing Cobra units or vehicles. If you can get them cheap, the bizarreness of their release is worthwhile. But, at current pricing, there are a lot of better options out there for classic Cobra Troopers.
The Night Watch Trooper's accessories are OK. The Toys R Us six packs had devolved into a just including massive amounts of non-sensical gear for the figures. The Night Watch brought back a bit of order to the weapons...even if it meant a decrease in quantity. Each of the four Troopers includes the same black stand, black knife and black rifle. Both the rifle and knife are JvC era designs. But, they actually work with the older figure molds. The knife is menacing. It looks good and it's always nice to have extra bladed weapons lying around. The rifle is also OK. It's a rifle/grenade launcher combo that debuted a few years earlier. It's compact for what it is. The handle is a bit blocky, though, and would snap vintage thumbs. The softer, more pliable plastic used in the 2000's releases, though, allows the Night Watch Trooper to hold it with no fear of breaking. In fact, the greater issue is that the weapon stretches out the figure's hand so much that you have to push it back into place before he can hold the weapon again.
This figure uses the same parts as the 2004 Comic Pack Cobra Trooper. Supposedly, the change from the 2004 Toys R Us Infantry figure mold was due to Hasbro finding the original Officer and Trooper parts in a different factory. The sad part is both the waist and arms are from the 1984 Roadblock. I don't really mind the waist. It does look a bit out of place. But, it doesn't bother me to the extent that it does others. The arms, though, are a different story. Roadblock's arms were meant to be bare. So, with painted sleeves, they look skinny. I thought that Thunder's arms on the 2004 Troopers worked well. But, these Roadblock arms are the weakest point of the Night Watch figures. The original Cobra Trooper arms were iconic in that they included the piano wire that really gave you an idea of how bad they were. Losing that detail (and all details) on the Night Watch figure made them appear more plain.
In looking back at the Direct To Consumer strategy, Hasbro was really ahead of their time. In 2021, a series of collector themed toys sold via online dealers who cater to that constituency should be viable. More than a few companies make it work. But, in 2005, it was downright innovative. We do have to account for the fact that that toys had already been designed and molds created. So, Hasbro had a lot of sunk cost into their creation. So, the proposition was less risky for them than it otherwise would have been. The fact that DTC failed is both a function of the timing (2005 was a LONG time ago!) and the size of the Joe collecting world. Joe collectors like to believe we exist in great numbers. But, we don't. And, we never have. People point to large populations on various social media forms as proof of a large size. But, those groups are mostly people who joined to ask a question (usually about value) and then never come back. There's a few dozen to a few hundred really active people out there with an overall collecting community that's, maybe, 10% of the size of the Star Wars community. In short, there aren't enough of us to sustain a line. Even in 2021, that's true. The Joe toys we see are geared towards people who collect scale: almost exclusively at retail. If they flock to Joe, we'll get more of that product. But, there aren't enough of us 3 3/4" collectors left to really support a toy line. And, that's now been true for 15 years.
Like all of the 2000's era ARAH releases, the Night Watch sets have kind of dried up. You can get boxed sets in the $80-$90 range. And, dealers tend to sell a lot of loose, complete sets for similar amounts. This appears to be a deal, though, since dealers will get up to $20 per figure for the individuals with many still reaching $16 on the open market. It's a far cry from the days of these being $3 or $4 figures. And, at current pricing, it's hard to justify these figures. Most of the factory custom paint jobs of the Cobra Trooper are better. And, they are around the same price. The Night Watch is something different. But, it lacks a true identity and it doesn't really mesh well with any existing Cobra units or vehicles. If you can get them cheap, the bizarreness of their release is worthwhile. But, at current pricing, there are a lot of better options out there for classic Cobra Troopers.
I like 'em enough. I think I have a couple. If Hasbro had made a matching vehicle to go along with these guys, they might have been more popular.
ReplyDeleteI've always liked these figures, even after the advent of TBM Cobra Troopers. While it's nice to expand my Cobra ranks with the occasional figure that matches with someone else I have, I view it that uniformity is the novelty in GI Joe, not the norm. As such, these guys can interact with a wide variety of figures in my collection without the need to match with anyone very much.
ReplyDeleteAnother thing I like is how well done the colors/camo is on this figure. The grays are a nice medium tone that work well as urban camouflage too. Besides this, the selective usage of camouflage, limited to the pants and helmets, improves the look of the figure. By comparison, a lot of the early TBM figures looked really busy and the camouflage took away from the detail of the sculpt. His most recent Desert Scorpions take a similar approach to the Night Watch, by using less camo, and those figures look fantastic as well.
The worst part is definitely the Roadblock arms, but it's a little thing I can overlook in comparison to the overall quality of this release. I think once the Snake Eyes movie kills Joe again, I'll buy some more of these once the prices come down. ;)
I prefer the TRU Infantry builds but don't mind the substitute parts too much (didn't they have to switch factories because the Chinese government basically took over one?). Thing is, I think if they had just redone the TRU sets (deco-wise) with these molds and different weapons, they would have printed cash again.
ReplyDeleteNot matching Night-Vipers was never of concern to me. There hadn't been a Hasbro Night-Viper since 1989 at that point. (When did the Clube one come out?). I think the night theme was irritating. They'd just done Crimson Shadow Guard, who were sort of...night guys? Too much night but no night vipers. Never made any sense. I just ignore the night aspect for the most part. Then there's the thing, should the troops match the officer or vice versa. If the troopers matched the officer, the set would've been more popular but less interesting. If the officers matched the troopers it would've made more sense but those officers are too good as released.
ReplyDeleteI do wonder what o-ringers would look like with the 25th version of Night Watch, strangely Black Major hasn't done such a thing.
hanks for the good info on this one, Mike! It was either all stuff I forgot or never knew.
ReplyDeleteAt the time, I remember people on forums and such saying these were all over TRU. I didn't order them from DTC, because I got burned a bit in my last transaction with Hasbro DTC. But these were really nowhere to be found at my local TRU, especially when I had some extra money.
I actually like the look of these and I don't mind them not fitting in exactly with any other Cobra troops. They can do their own thing, as far as I'm concerned. Or just mix in with other troops. We have Cobra Troopers and Officers in so many wacky colors now, thanks to the factory custom people, that matching is of absolutely no concern to me.
I still want to get two of these guys at some point. That's all I'd need.