Saturday, June 18, 2022

Rarities - JC Penny Breaker, Zap, Short Fuze 3 Pack

When the Joe line launched in 1982, catalog sales were still a dominant retail force.  For a toy line to maximize sales, it had to offer some form of product that was more conducive to mail away sales.  JC Penny picked up the Joe line for its Christmas catalog in 1982.  Below, you can see the catalog page with all the Joe offerings.  Here, the retailer offered several different three packs of figures.  The most famous it the set of Cobras due to the exclusive accessories.  But, there were Joe three packs, too.  Oddly, Stalker, Snake Eyes and Scarlett were offered together...long before we really knew about their connection.  But, in this case, here is the set that featured Breaker, Zap and Short Fuze.


The figures arrived in a box featuring the assortment number of 6195.  Each figure was individually bubbled and attached to their red back filecard.  The only way to remove the figure was to leave a scar from the bubble on the filecard back.  

1982 Breaker, Short Fuze, Zap, JC Penny Mail Away



The figures themselves are not distinguishable from the standard carded Joes of the day.  Zap does have an accessory variant, though, that will be discussed later.  The fact that the figures were packed with their gear in the bubbles made for a tight fit as both Zap and Short Fuze included the largest accessories in the original 13 lineup.

1982 Breaker, Short Fuze, Zap, JC Penny Mail Away


Of important note is that this Zap included either a B1 or a B2 bazooka.  The only other appearance of the B1 variant was in the JC Penny Cobra Trooper pack that was released in the same catalog.  This makes the B1 bazooka more common than the A1 exclusive in the Cobra set.  But, it's still a tough item to find.  And, it can be used to complete a legit JC Penney Zap figure.  Be sure to check out this list of Zap bazooka variants.

Below are the filecards for the figures.

1982 Breaker, Short Fuze, Zap, JC Penny Mail Away


There are a few items of note on the filecards.  First, is the assortment number.  It is 6195, which matches the assortment on the box and from the catalog.  This identifies the figures as being from the JC Penny set.  Second, you see that each filecard still included the flag point.

The JC Penny offerings are an interesting historical piece to remind us of the demise of the catalog sales model business.  The Internet has consumed all that business these days.  And, retailers like Penny's are just holding on for dear life and hoping that consumers still find value in a brick and mortar presence.  Finding Joes from these old mail away sets still in attached to their cards is nearly impossible these days.  And, even just the loose filecards with the flag points cut away will command substantial premiums.

8 comments:

  1. What's the deal with that brown mountain thingy in 1st catalogue photo? Did JC Penny make a custom Cobra hideaway inside a mountain? The inset photo suggests so. I've never seen such a thing sold before though

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    1. Looks like it was made by DFC, Dimensions for Children, who used molded mountains and those same cannons in army men set. It's likely one of those things that looks great but is really fragile and cheap. Design wise it's more of what I wish the COBRA BUNKER had been.

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    2. https://www.joeaday.com/1982-jc-penney-christmas-catalog-gi-joe/

      Some folks remember owning the bunker HQ set and share their memories.

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    3. WHOA! Thanks for sharing that link. 😀 (I learned something new today.) It's probably too much to expect any to survive today...

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  2. Ordering online is great and all, but there is something to be said for being able to pick up something right away. and the whole shopping experience. It's not such a big deal with toys but not being able to pick up essential items at a moment's notice is worrisome.

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  3. As a long time collector, I don't even remember which Zap bazooka variants are which. So, maybe some brief explanations next time? Just saying.

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    1. I probably should have linked to it. So, I'll update the post with this link:

      https://forgotten--figures.blogspot.com/2018/06/rarities-zap-bazooka-variants.html

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  4. BTW, the store is actually J.C. Penney. I worked there ages ago as a watch repair tech.

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